Marketing teams work tirelessly to figure out the hows and the whys of customers’ buying decisions, new ways to bring in clients and remind current customers why they should continue doing business with you. All of which is a necessity for pretty much every business.
Unfortunately, making that all happen sometimes requires routine, repetitive tasks that are quite time and resource consuming.
The use of CRM in business is not a trend. The benefits of using CRM software clearly outweigh the drawbacks, which are few and far between. Evidence of the rapidly increasing CRM market is the fact that by 2021 the CRM software market would have increased by over two and a half billion dollars from its $24 billion value in 2015.
A common misconception about CRM is that it can only be used by the sales team in an organization. Though sales departments experience tangible benefits from adopting CRM software, its use shouldn’t be limited to your salespeople.
Let’s take a look at why every department in your organization needs to adopt CRM.
The business space has experienced huge amounts of changes with the emergence of technology, and there are significant differences between the business landscape today and what it was not long ago.
Nowadays, the focus has shifted further towards customer engagement, and organizations are continuously looking for ways to be innovative in their approach to customer service. According to a 2015 study, 86% of businesses were willing to pay more for a great customer experience, which is an indication of the direction in which businesses have moved over the last few years.
It is quite understandable that the quality of goods and services produced are no longer the most crucial factors for business success, as 73% of buyers say that customer experience is an important factor for making purchases, behind price and product quality.
Therefore, to remain competitive in the rapidly changing business market, it is essential that you give your customers an unforgettable experience. Using tools like CRM make it easy to achieve high levels of customer satisfaction in your business.
You wake up; spend hours in front of the mirror, carefully painting your face; grab your worn out jersey from the closet; and head to your favorite place in the world: the stadium.
You’re a die-hard sports fan.
There’s not much you wouldn’t do when it comes to showing support for your team. Whether it’s turning your body into a full-fledged advertisement or cheering until you can’t cheer any longer, your dedication is extreme.
We’ve all seen people with this type of complete loyalty on TV and in stadiums around the world. Of course, it’s not just limited to sports.
People will go to great lengths to support something they care about, whether it’s a social movement, clothing brand, charitable cause, rock band, or football team. And the most loyal fans certainly aren’t shy about letting others know how they feel.
There’s no denying sales are the driving force behind all for-profit businesses. There isn’t a single department, in any business or industry, that has a greater impact on an organization’s success. Whether we’re talking about cash flow, building customer loyalty, or simply keeping the lights on, without sales, businesses fail.
Given the importance of sales for revenue-generating businesses, it’s no wonder why skilled salespeople are highly sought after and well-compensated. Whether you’re a business owner or a salesperson yourself, you’ve probably wondered what makes a rep who’s consistently exceeding their numbers different than those that are simply scraping by.
While everyone is unique, there are certain traits that all successful salespeople tend to possess. There’s a reason why their names are always on top of the leaderboard month after month.
So what makes a quota-crushing salesperson?
Before you can achieve similar results, you have to understand what sets them apart. Here are some things you should look for when thinking about hiring a new salesperson, evaluating your current team, or looking to improve your own sales skills.