The use of CRM in business is not a trend. The benefits of using CRM software clearly outweigh the drawbacks, which are few and far between. Evidence of the rapidly increasing CRM market is the fact that by 2021 the CRM software market would have increased by over two and a half billion dollars from its $24 billion value in 2015.
A common misconception about CRM is that it can only be used by the sales team in an organization. Though sales departments experience tangible benefits from adopting CRM software, its use shouldn’t be limited to your salespeople.
Let’s take a look at why every department in your organization needs to adopt CRM.Continue reading