Small businesses can reap the benefits of customer relationship management (CRM) in a multitude of ways, which can lead to business growth. In fact, CRM generates about $8.71 for every dollar spent according to Nucleus ROI, which is roughly 774 percent return on investment. The sad reality is that many small businesses do not invest in CRM, which means they are leaving money on the table.
A common myth among small businesses is that CRM is typically reserved for enterprise companies. Here’s the ultimate truth: no business is too small to take advantage of CRM. If large companies can use CRM to grow their customer base, increase profitability and transform their business, why can’t small businesses do the same?
Many small businesses are often reluctant to invest in CRM because they mistakenly believe it will break the bank and eat up resources during the implementation process. On top of that, many simply do not understand the technology. The good news is that there are solutions catered to small businesses that make CRM simple and easy to use so these common worries can be put aside.